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From $0 to $5M — the systems, pricing, and decisions that separate businesses that scale from ones that stall. Written from 15+ years building Augusta Lawn Care to 200+ locations.
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I Started With a Push Mower at 11 Years Old
I grew up in a family that moved 20+ times before I turned 18. Money was the only source of stress I ever saw. So at 11, my brother and I started Andes Lawn Care with a push mower, a trimmer, and a blower — all bought with $1,000 from a family friend.
That business paid my way through college. I graduated at 18, dropped out of pre-med, and started Augusta Lawn Care. Today Augusta has 200+ locations and $50M+ in annual revenue. Everything on this site comes from that journey — including the painful parts.
Mike Andes — Augusta Lawn Care
200+ franchise locations · $60M+ revenue
More Guides
Why Your Lawn Care Business Isn't Growing (And How to Fix It)
Growth feels good until it doesn’t. You add a second crew, maybe a second location. Your overhead jumps. Your complexity doubles. Next thing you know, your margins disappear and you’re working harder than ever. Sound...
The #1 Reason Lawn Care Businesses Fail in the First 5 Years
Most landscapers don’t make it past five years. And it’s not because the market is too crowded or the demand isn’t there. The real problem? A lack of business education and financial literacy.
How to Get More Lawn Care Customers Without Spending Money on Ads
Everyone says, “Just get more leads.” That’s usually bad advice. I’ve seen it a hundred times: owners chase more leads, dump money into ads, and still don’t move the needle on profit. Here’s the real deal — if you’re...
When Should I Hire My First Employee in Lawn Care?
A lot of lawn care owners hire their first employee because they’re overwhelmed. They’re running from job to job, struggling to get everything done, and think, “I just need help.” That’s the worst time to hire.
Why Your $1M Lawn Care Business Has No Cash in the Bank
You hit $1 million in revenue, but your bank account looks empty. I’ve seen this a hundred times. It’s one of the most common traps in lawn care and landscaping businesses scaling past that $1M mark.
The Leaky Sales System: Why You Don’t Need More Leads
If your close rate is under 30%, getting more leads won’t fix your business. I’ve seen owners chase leads like it’s the holy grail, only to watch cash flow stay flat or even drop. Here’s the truth: you’re leaking...
Tools to Grow Your Business
Free Courses
Free online training from Mike covering pricing, hiring, systems, and everything you need to grow. No upsell. Just the real stuff.
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An AI agent trained on all of Mike's books, videos, and courses. Ask it anything about starting or growing your lawn care business.
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The CRM built for home service businesses. Automate estimates, follow-ups, hiring, and more. Mike uses it himself at Augusta.
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Pay-for-performance systems that align your crew's pay with production. The fastest way to cut labor costs and boost output.
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Bookkeeping, taxes, and payroll built specifically for home service businesses. Know your numbers so you can make real decisions.
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Join 200+ locations. Get the systems, brand, and support to scale your lawn care business faster than going it alone.
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Get a website that converts visitors into customers. Built specifically for lawn care companies.
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